The Confirm Service, the Postal Services’ first Intelligent Mail service, is being used today by the mailing industry to meet their business needs. Financial institutions, credit card companies and retailers are using the Confirm Service to track mail delivery. This enables the mailer to coordinate message delivery with other marketing events, improve customer service, manage call center staffing levels, and plan for future campaigns based on the tracking data results.
The OneCode Vision is one of a single enhanced barcode-type to use on each type of mailpiece that could combine tracking, sorting and other information in a format that can be easily read by Postal Service sorters.
Current Confirm users must apply two separate barcodes to their mailpieces, the Confirm tracking barcode as well as the POSTNET zip code routing barcode. The OneCode solution, to be detailed at the Postal Forum in Orlando, FL next week, will combine the barcodes and can hold nearly 3 times as much data as the current POSTNET code. The 4-state barcode that will be used combines sorting and tracking information in a single code. It is expected to improve read rates, a problematic area for many Confirm users.
The USPS is committed to improving this already-beneficial service. Letter mail will be rolled out first, with flats to follow this fall. In the meantime, Confirm users are encouraged to quickly report instances of scan data errors or other Confirm problems to the USPS Confirm Help Desk by calling 1-800-238-3150 (option 1).
DAT-MAIL and Post Master users can add the Confirm Module to their programs quickly and easily. This module produces the barcoded 8125 and 3152-A forms required for participation, as well as preparing the EMD data file that needs to be uploaded to the USPS. Feel free to contact me, or your WBI sales rep, for more information on Confirm Service. I’ll be reporting on the new OneCode program direct from the Forum next week, so stay tuned.