PostalOne! system. This combination allows the company to realize near real-time tracking on its retail marketing campaigns and review activity through online reports.
“The Intelligent Mail barcode along with OneCode Confirm will take the variability out of the mail, which will improve our overall delivery predictability,” says Ty Taylor, manager of Postal Affairs at JCPenney. “The data we receive back from the Postal Service will not only enable us to improve our marketing and logistical planning, but it also enhances the entire direct mail media experience to our JCPenney customers.”
Beginning in 2009, mailers will be required to use Intelligent Mail barcodes on automation letters and flats. Mailers will have two options. With “Full Service” Intelligent Mail, mailers apply Intelligent Mail barcodes to mailpieces, trays, sacks and pallets and submit electronic documentation. With the “Basic” option, mailers apply Intelligent Mail barcodes to mailpieces only.