As you can see, I was unable to live blog from the Symposium yesterday, mainly because it was a packed house. I don’t think there was an empty seat in the auditorium. The USPS will be posting recordings of the Symposiums as soon as they are completed (the last one is today in Atlanta), I recommend taking a look if you were unable to attend a session. I’ll post a link when I see that they have been published.
I can’t list the highlights of the talks without mentioning a lighthearted moment – when the first USPS speaker, Manager of Marketing Technology and Channel Management Pritha Mehra opened (and closed) her talk by singing the first line of “New York, New York”: “Start spreading the news”. The USPS is clearly excited and energized by the opportunities afforded to mailers via the new Intelligent Mail technologies.
The most important information I came away with was a softening of the USPS position on Mailer IDs. Having the mail OWNER Mailer ID printed on each mailpiece was a requirement that was not well-received by the industry. It was stated at the Symposium that either the Mailer ID or the Mail Preparer ID will be acceptable, depending on the circumstances.
Another important note, especially for those mailers developing their own Intelligent Mail container barcode solutions – the specifications for the sack and tray tag information are being reviewed and changed. Do not use the specifications that are currently posted at RIBBS, new information will be forthcoming.
A panel of industry pilot-testing Intelligent Mail mailers were on hand to discuss their own experiences, and answer questions. All-in-all, it was a very educational session, and by blogging here I hope I am helping to do my part continue to spread the news.