Postal Affairs Blog

What’s new in the mailing community?

Window Book, Inc. is pleased to announce that Ms. Norine Butte, PhD. has joined our WBI Corporate Team as Sr. Manager in Marketing & Communications. “Window Book intends to continue to educate and enable our clients to profitably utilize all the latest developments at the US Postal Service. Norine has the industry knowledge and ability to communicate how mailers can best stay ahead in the ever changing mailing world,” said Jeffery Peoples, Window Book’s CEO.

Norine brings a wealth of postal and direct mail industry knowledge, hands-on-management experience and fortitude with Marketing and Business Development for the Standard and First- Class commercial mail providers and mail owners; as well as hands-on project-account management and operations of large and mid-size letter-shops, print facilities, and US Postal regulations and relations.

Since 2005, Norine has served as an Executive Association Representative of the USPS Postmaster Generals Mailers Technical Advisory Committee for (NASML) National Alliance of Standard Mailers & Logistics. Prior to 2005, Norine had actively participated with MTAC workgroups since 2001. This collective group of commercial mailing industry professionals work hand-in-hand with workgroup object identified processes and the senior level of the USPS; in order to safeguard, create and implement USPS policy on-behalf of our commercial mailing industry.

About Window Book: http://windowbook.com/ [Window Book] has helped clients manage their mailing and shipping operations more profitably since 1989.  A leader in http://www.windowbook.com/Products/SoftwareforMailing.aspx [mailing software] and http://www.windowbook.com/Products/SoftwareforShipping.aspx [shipping software] for lettershops, corporate mailers, service bureaus, and mail owners. Window Book’s best-in-class postal solutions include: Mail.dat, Full Service Intelligent Mail, PostalOne!, FAST; Priority Mail Open and Distribute, MAC Gold Manifest Shipping Systems, post-presort data management, postage statements, Intelligent Mail container labels, postage accounting, USPS Confirm service, and system integration options.

Contact information: Sooyoung Han shan@windowbook.com

Marketing Dept. 617-395-4573

MTAC  Work Group # 126 – Growing Marketing Mail

Issue Title:  Growing Marketing Mail                                               

Issue Statement:  Define Opportunities for Marketing Mail Growth

Impact on Other Issues/Procedures

This new initiative will affect and require changes to current business processes. Some of the impacted organizations or functional areas are identified as, but not limited to:

Business Mail Acceptance – current acceptance and verification process

1. Mailing Standards and Preparation – current regulation assessment and development of new requirements

2. USPS Mail Processing Operations – current preparation to processing assessment, business process integrity, data collection / management, and exception reporting

3. Shipping and Mailing Services – new products or services

Desired Results: The workgroup will focus on the following:

Identify opportunities to grow Marketing Mail volume

1. Identify and eliminate obstacles that hinder Marketing Mail growth

2. Develop products or services that make mail more valuable and attractive to business customers

It’s great to use the intelligent Mail barcode “IMb” on your letters and flats now (before basic and full service are active it May 2009) but remember that the service types are changing and you will have to update them.

With the time it takes to get through all the steps, it makes a lot of sense to get going with Intelligent Mail now.

If you haven’t already done so, please:

1) get your mailer id(s).

2) get your PostalOne! User name and password

3) Start testing with PostalOne! eDocs.

It will takes some time to get through the whole process and you might as well start now, so you are not in line when you really need it in 2009 for Intelligent Mil Full Service or basic.