The 2014 Branded Color Mobile Technology Promotion encourages mailers to push the envelope and expand their mobile technology usage beyond basic QR codes.
Registration Period: December 15, 2013-March 31, 2014
Program Period: February 1-March 31, 2014
Attention grabbing QR codes can be the differentiator in getting consumers to become aware of and engage with your brand. By participating, mailers will have the opportunity to receive an upfront postage discount on qualifying mailpieces that use creative elements such as color and/or graphics in their mobile print technology.
All qualifying mail must contain a mobile barcode or equivalent mobile print technology that when scanned by a mobile device leads to a mobile optimized experience. The mobile barcode must be functional and incorporate one of the following:
- 2 or more colors (other than black, white or gray) OR
- a trademark or graphic that includes a color or multiple colors (other than black, white or gray)
The mobile technology could also potentially incorporate other non-intrusive options that do not interfere with the creative value of the printed mailpiece. A color image embedded with a digital watermark or intelligent print image recognition would both meet this requirement.
Best practices such as directional copy and mobile optimization are also required.
Registration for promotions and incentives can be made through our web portal for USPS® business services: http://gateway.usps.com. Once logged into the Business Customer Gateway, select Mailing Services from the menu of the left of the Welcome Screen. Then, select “Incentive Programs” and press “Go to Service.”