Marketers Giving Mail A Fresh Look, Says Postmaster General

WASHINGTON — In a keynote speech at the National Postal Forum—the annual mailing industry trade show—Patrick R. Donahoe, Postmaster General and Chief Executive Officer of the Postal Service, today described a changing attitude of marketers toward the role of direct mail as a means of attracting and retaining customers.

“We’re seeing mail being used in some tremendous new ways—especially as part of integrated marketing campaigns,” said the Postmaster General. “All of this is leading to a reappraisal of the role of mail in the marketing mix—and we’re starting to see the beginnings of that reappraisal.” Read more.

digital innovations of mail video

Via USPS