2017 Personalized Color Transpromo Promotion

The United States Postal Service® (USPS®) 2017 promotion and incentives program is offering a new promotion from July 1 through December 31, 2017. The Personalized Color Transpromo Promotion is designed to incorporate marketing messages highlighted by using color, dynamic variable print and personalization. Mailers who have not participated in the Personalized Color Transpromo Promotion in prior years will only need to satisfy the dynamic color printing requirement; whereas mailers who have participated in this promotion previously will be required to incorporate both dynamically printed color and personalized messaging in the mailpieces. Eligible mailings will receive an upfront 2% postage discount. Register now!

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The Intelligence of Intelligent Mail

Every day we see and experience more advances in technology: our lives are full of electronic gadgets that put all sorts of information at our fingertips. Smart people are taking advantage of this electronic “intelligence” to help them perform daily tasks more quickly and easily and to access data using just a click or scroll. The same is true in the mailing world: there are constant improvements to the way data is shared among partners in the supply chain and with the United States Postal Service (USPS).

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New IMpb Compliance Assessments coming in July

The United States Postal Service® (USPS®) is implementing new Intelligent Mail® Package Barcode (IMpb) compliance assessments starting in July 2017. If you recall, back in January 2015 the USPS implemented a non-compliance fee of $.20 per package for package mailings not meeting the requirements for Intelligent Mail, such as having the IMpb on the packages. Starting in July– just a few months away! – those assessments will be extended to include the quality of those required elements.

Read more: https://www.windowbook.com/Learning/Postal-Concierge-E-tips

Assessments for eInduction Program to begin in May

The United States Postal Service (USPS) announced at the recent Mailers Technical Advisory Committee (MTAC) meetings that assessments for errors above published thresholds for eInduction mailings will begin in May 2017. The assessments will be based on April 2017 mailing data, and the invoice reports will be issued on May 11, 2017. The assessment process will mirror the process currently in place for the Full-Service® assessments.

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Informed Visibility®

The United States Postal Service® (USPS®) is introducing Informed Visibility (IV®), to provide the mailing industry with more powerful insight into the USPS mailstream. This new program is designed to provide a one-stop shop for mail tracking data, consolidated into one system, as opposed to tracking the data via IMb Tracing® and PostalOne!®. The key to the success of this new program is the near real-time expanded visibility into mailings as the mail moves through the mailstream, that is much more powerful than the tracking data that exists today which can sometimes be delayed. Another benefit is a user-friendly data provisioning and data delegation, so it is much easier for mailers to specify what data they want, when they want it, and who receives the data. The result is increased value of the mail, enabling mailers to better plan mailing campaigns and resources.

Read more: http://www.windowbook.com/Learning/Postal-Concierge-E-tips

Share Mail

Just as you share electronic information with friends and colleagues via the internet, you can now do the same thing using the mail. Ah, but I need to pay postage to do that, you might say. Well, not any longer. The USPS® program Share Mail (formerly Alternate Postage) allows you to send letters and postcards to share valuable information, without affixing a stamp.

Read more: http://www.windowbook.com/Learning/Postal-Concierge-E-tips

Picture Permit Imprint Indicia

Did you know that you can utilize the prime “real estate” on your mailpieces (where the postal indicia resides) to market your products and services? The United States Postal Service® (USPS®) introduced in 2012 a new service offering called Picture Permit Imprint Indicia. This service allows mailers to place business-themed images, such as logos, trademarked brands, photos or other images into the permit imprint (indicia) area. This is a great opportunity to better utilize this precious space on your mailpieces to help bring additional attention to your brand. The initial service offering was so popular that this service remains in place today.

Read more: http://www.windowbook.com/Learning/Postal-Concierge-E-tips

2017 Earned Value Promotion

The United States Postal Service® (USPS®) 2017 promotion and incentives program begins with the Earned Value Promotion, which runs from January 1 through June 30 of 2017. Registration for this promotion ended on December 31, 2016. The goal of this promotion is to slow the decline of First-Class Mail® volume, and specifically Business Reply Mail (BRM) and Courtesy Reply Mail (CRM). This promotion is offered to participants who use BRM and CRM enclosures. New for 2017 is the addition of Share Mail™ enclosures.  

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Are YOU Ready For Postage Assessments?

In just one short month from now, we hope you are not of those that receive a hefty invoice from the United States Postal Service (USPS). Why? Because starting in November 2016, the USPS plans to implement assessments (based on October 2016 data) for non-compliance with the requirements for a number of USPS initiatives such as Intelligent Mail Full-Service, eInduction, Seamless Acceptance and more. You need to become familiar NOW with what these assessments involve, how they will work, and what you can do to try to minimize any potential assessments. Do not wait until you get that invoice!

Read more: http://www.windowbook.com/Learning/Postal-Concierge-E-tips