PRC Approves 2018 Price Adjustments

The United States Postal Service® (USPS®) filed a case back in October with the Postal Regulatory Commission (PRC) for a proposed price adjustment for all classes of mail. This price adjustment, if approved by the PRC, will be implemented on January 21, 2018. The PRC issued a notification that it has approved the proposed price changes for both competitive products and for the market dominant (non-competitive) products.

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2017 Mobile Shopping Promotion

The United States Postal Service® (USPS®) 2017 promotion and incentives program is offering another promotion, this one running from August 1 through December 31, 2017. The Mobile Shopping Promotion is designed to encourage mailers to integrate mobile technology with direct mail to create a convenient method for consumers to do their shopping. Eligible mailings will receive an upfront 2% postage discount. Register now!

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2017 Personalized Color Transpromo Promotion

The United States Postal Service® (USPS®) 2017 promotion and incentives program is offering a new promotion from July 1 through December 31, 2017. The Personalized Color Transpromo Promotion is designed to incorporate marketing messages highlighted by using color, dynamic variable print and personalization. Mailers who have not participated in the Personalized Color Transpromo Promotion in prior years will only need to satisfy the dynamic color printing requirement; whereas mailers who have participated in this promotion previously will be required to incorporate both dynamically printed color and personalized messaging in the mailpieces. Eligible mailings will receive an upfront 2% postage discount. Register now!

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Participating in USPS Promotions

As we have mentioned earlier, the USPS is offering six promotion programs for calendar year 2017; these promotions offer postage discounts for eligible mailings. Virtually all of the USPS Promotions and Incentives programs require that mailings be submitted electronically into PostalOne!. This requirement (along with other requirements) means that we often get questions from mailers regarding what specific data needs to be in the Mail.dat® files to claim the incentives, or, how to troubleshoot issues when submitting these files to PostalOne.

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2017 Direct Mail Starter Promotion

One of the new offerings in the United States Postal Service®(USPS®) 2017 promotion and incentives program is starting next week: the Direct Mail Starter Promotion. This promotion is new for 2017, and runs from May 1 through July 31 of 2017. Registration for this promotion started on March 15, 2017 and runs through July 31, 2017. This promotion is offered to first time promotion mailers, i.e. mailers who have not participated in any past promotions. The promotion is designed to promote offers and events that incorporate the use of print-mobile technology, such as a QR barcode, on up to 10,000 mailpieces during the length of the promotion. The 10,000 mailpiece limit will be verified at the Customer Registration ID (CRID) level. Eligible mailings will receive an upfront 5% postage discount. In addition, the option to use an automated mail tracking system that uses barcode scanning technology to track mailings is included in this promotion.

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Processing shortage or spoilage in eDoc

A frequent question we receive from mailers regards how to properly report spoilage or shortage when submitting files to PostalOne!® There are a multitude of reasons why mailers need to report spoilage or shortage: perhaps some of the mailpieces get damaged during processing, or you may run out of some of the mailpiece components before the job is finished. We’ve all heard the saying “stuff happens” (paraphrased here of course!). Mailpiece production and mailing processes are essentially manufacturing processes, and regardless of the quality assurance procedures you have in place, it is almost inevitable that some pieces need to get removed from the mailing. Whatever term you use to call these pieces…pulls, deletes, mutes, rejects, spoils, shorts…these are pieces that get pulled from your mailings for any number of reasons. Mailers likely already have procedures in place to handle this from a manufacturing perspective, but what about making the adjustments to report these types of spoilages or shortages in your eDoc submissions to PostalOne!?

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2017 Emerging and Advanced Technology Promotion

One of the upcoming offerings in the United States Postal Service® (USPS)® 2017 promotion and incentives program is the Emerging and Advanced Technology Promotion, which runs from March 1 through August 31 of 2017. Registration for this promotion started on January 15, 2017 and runs through August 31, 2017.

This promotion builds upon previous promotions and continues the strategy of encouraging mailers to integrate direct mail with advances in technology. Examples include Near Field Communication (NFC) technology, Video in Print (ViP), Bluetooth Low Energy (BLE)/Beacon technology, enhanced “augmented” reality, virtual reality and Digital to Direct Mail. The goal of these technologies is to allow the recipient to engage in an interactive experience using the mailpiece and mobile devices.

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2017 Tactile, Sensory & Interactive Promotion

The second offering in the United States Postal Service® (USPS®) 2017 promotion and incentives program is the Tactile, Sensory & Interactive (TSI) Promotion, which runs from February 1 through July 31 of 2017. Registration for this promotion started on December 15, 2016 and runs through June 30, 2017. This promotion leverages some of the latest technological advances within the print industry that encourages sensory engagement with a mailpiece. Features such as special visual effects, sound, scent, texture/tactile treatments, pop-ups, infinite folds, and even taste may be used to enhance how consumers interact and engage with mail.  

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PRC Approves 2017 USPS Price Adjustments

Earlier this week the Postal Regulatory Commission (PRC) approved the United States Postal Service® (USPS®) proposed price adjustment for all classes of mail. This price adjustment is now finalized, and will be implemented on January 22, 2017. There are also six promotion programs for the 2017 calendar year, which will be implemented starting January 1, 2017 and then continue throughout the year.

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USPS Files for 2017 Price Adjustments

Last week the United States Postal Service® (USPS®) filed a case with the Postal Regulatory Commission (PRC) for a proposed price adjustment for all classes of mail. This price adjustment, if approved by the PRC, will be implemented on January 22, 2017. The USPS earlier this year filed for, and received, PRC approval for six promotions for the 2017 calendar year. These promotions will be implemented starting January 1, 2017 and then continue throughout the calendar year.

Read more: http://www.windowbook.com/Learning/Postal-Concierge-E-tips