MSP Registration Now Open for Mobile Commerce Promo

This summer’s USPS Mobile Commerce and Personalization Promotion provides business mailers with an upfront 2% postage discount on qualifying First-Class and Standard Mail letters, flats, and cards with a 2-dimensional barcode that can be read or scanned with a mobile device. The mobile barcode must direct the recipient to either a mobile-optimized purchasing site or a mobile- optimized and personalized web page/URL (PURL) that is tailored to an individual. For program information, go to https://www.usps.com/mobile-barcode.htm.

Registration began May 1 for mailers and started June 10 for mail service providers (MSPs). If you are an MSP and registered prior to June 10, but wish to use the eDoc enrollment feature, you will need to log on to the Business Customer Gateway (BCG)/Incentive Programs before the promotion start date of July 1, 2012 to identify yourself as a Mail Service Provider. If you are an MSP and will submit your own mailings (in addition to mailings for other customers) you must also select the MSP designation after June 10.

The promotion runs July 1 through August 31, 2012. Registration will remain open through August 30 and must be completed in advance of mailing.

An MSP Incentive Programs Guide is available for download on RIBBS using the following link: https://ribbs.usps.gov/mobilebarcode/documents/tech_guides/MSPIncentiveProgramsEnrollmentGuideV2.pdf