The Premium Advertising Promotion is intended to encourage marketers and advertisers to use First-Class Mail® as a marketing vehicle. The promotion offers an upfront First-Class Mail postage discount on presort letters composed entirely of marketing or advertising content. This promotion will enable marketers who currently use Standard Mail® letters as an advertising channel to leverage the benefits and brand recognition of First-Class Mail.
Registration Period: February through June 30, 2014
Program Period: April 1 through June 30, 2014.