Enterprise Payment System

The United States Postal Service® (USPS®) is providing mailers a means to pay for postal products and services through a single account, called the Enterprise Payment Account (EPA). The USPS has offered centralized payment systems in the past, such as Centralized Account Processing System (CAPS), but these are now being transitioned into the more modern Enterprise Payment System. The beauty of this system is that mailers may now manage all their payments for virtually any type of postal product or service online, and through a single account.

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Why Aren’t You Using eInduction?

The USPS program eInduction has been around since 2013, but we continue to see many mailers who are still not taking advantage of it. eInduction is intended to replace the old hard copy PS Forms 8125 and 8017 clearance documents used for drop shipments of origin and destination mail – part of the continuing effort by the USPS to convert hard copy postal documentation into eDoc. Since the program began, the USPS has equipped acceptance facilities with scanners, which scan the container barcodes to ascertain that the containers have been properly verified and paid for at the origin post office. eInduction may be used for any drop ship entry facility, even if they are not yet equipped with these scanners. Mailers can even use it for origin mail.

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Shelter from the Storms

You don’t need to look very far these days to see reports regarding disasters impacting thousands of people here in the United States. Hurricane Harvey, Hurricane Irma, the many fires devouring acres of land in the upper Northwest. Our thoughts are with the many people impacted by these disasters, as well as the emergency responders and volunteers providing assistance. Situations like these also prompt us to pause to consider how well our businesses would withstand such emergencies. Do we have a disaster recovery plan? Do we have a back-up plan for our business data? In too many cases, the answers to those questions is “no.”

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2017 Mobile Shopping Promotion

The United States Postal Service® (USPS®) 2017 promotion and incentives program is offering another promotion, this one running from August 1 through December 31, 2017. The Mobile Shopping Promotion is designed to encourage mailers to integrate mobile technology with direct mail to create a convenient method for consumers to do their shopping. Eligible mailings will receive an upfront 2% postage discount. Register now!

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2017 Personalized Color Transpromo Promotion

The United States Postal Service® (USPS®) 2017 promotion and incentives program is offering a new promotion from July 1 through December 31, 2017. The Personalized Color Transpromo Promotion is designed to incorporate marketing messages highlighted by using color, dynamic variable print and personalization. Mailers who have not participated in the Personalized Color Transpromo Promotion in prior years will only need to satisfy the dynamic color printing requirement; whereas mailers who have participated in this promotion previously will be required to incorporate both dynamically printed color and personalized messaging in the mailpieces. Eligible mailings will receive an upfront 2% postage discount. Register now!

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New IMpb Compliance Assessments coming in July

The United States Postal Service® (USPS®) is implementing new Intelligent Mail® Package Barcode (IMpb) compliance assessments starting in July 2017. If you recall, back in January 2015 the USPS implemented a non-compliance fee of $.20 per package for package mailings not meeting the requirements for Intelligent Mail, such as having the IMpb on the packages. Starting in July– just a few months away! – those assessments will be extended to include the quality of those required elements.

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2017 Emerging and Advanced Technology Promotion

One of the upcoming offerings in the United States Postal Service® (USPS)® 2017 promotion and incentives program is the Emerging and Advanced Technology Promotion, which runs from March 1 through August 31 of 2017. Registration for this promotion started on January 15, 2017 and runs through August 31, 2017.

This promotion builds upon previous promotions and continues the strategy of encouraging mailers to integrate direct mail with advances in technology. Examples include Near Field Communication (NFC) technology, Video in Print (ViP), Bluetooth Low Energy (BLE)/Beacon technology, enhanced “augmented” reality, virtual reality and Digital to Direct Mail. The goal of these technologies is to allow the recipient to engage in an interactive experience using the mailpiece and mobile devices.

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2017 Tactile, Sensory & Interactive Promotion

The second offering in the United States Postal Service® (USPS®) 2017 promotion and incentives program is the Tactile, Sensory & Interactive (TSI) Promotion, which runs from February 1 through July 31 of 2017. Registration for this promotion started on December 15, 2016 and runs through June 30, 2017. This promotion leverages some of the latest technological advances within the print industry that encourages sensory engagement with a mailpiece. Features such as special visual effects, sound, scent, texture/tactile treatments, pop-ups, infinite folds, and even taste may be used to enhance how consumers interact and engage with mail.  

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