2017 Direct Mail Starter Promotion

One of the new offerings in the United States Postal Service®(USPS®) 2017 promotion and incentives program is starting next week: the Direct Mail Starter Promotion. This promotion is new for 2017, and runs from May 1 through July 31 of 2017. Registration for this promotion started on March 15, 2017 and runs through July 31, 2017. This promotion is offered to first time promotion mailers, i.e. mailers who have not participated in any past promotions. The promotion is designed to promote offers and events that incorporate the use of print-mobile technology, such as a QR barcode, on up to 10,000 mailpieces during the length of the promotion. The 10,000 mailpiece limit will be verified at the Customer Registration ID (CRID) level. Eligible mailings will receive an upfront 5% postage discount. In addition, the option to use an automated mail tracking system that uses barcode scanning technology to track mailings is included in this promotion.

Read more: https://www.windowbook.com/Learning/Postal-Concierge-E-tips

2017 Emerging and Advanced Technology Promotion

One of the upcoming offerings in the United States Postal Service® (USPS)® 2017 promotion and incentives program is the Emerging and Advanced Technology Promotion, which runs from March 1 through August 31 of 2017. Registration for this promotion started on January 15, 2017 and runs through August 31, 2017.

This promotion builds upon previous promotions and continues the strategy of encouraging mailers to integrate direct mail with advances in technology. Examples include Near Field Communication (NFC) technology, Video in Print (ViP), Bluetooth Low Energy (BLE)/Beacon technology, enhanced “augmented” reality, virtual reality and Digital to Direct Mail. The goal of these technologies is to allow the recipient to engage in an interactive experience using the mailpiece and mobile devices.

Read more: http://www.windowbook.com/Learning/Postal-Concierge-E-tips

Emerging Technology Promotion

Registration for the upcoming USPS® Emerging Technology Promotion begins on June 15, 2014. The promotion period starts August 1, 2014 and runs through September 30, 2014. The goal of this promotion is to encourage mailers to integrate direct mail with mobile technology. This promotion highlights the use of Near Field Technology (NFC), which is a form of communication between devices such as smartphones, tablets, or items embedded with NFC chips, tags or similar technology. Read more.

If Direct Mail Is Dying, It’s Sure Taking Its Time About It

This is a record year for catalogs jamming my mailbox. It’s great.….. direct mail, catalogs in particular, work. They’re profitable and they bring in revenue the companies can’t touch with electronic marketing alone. Read more.

Via Forbes