One of the upcoming offerings in the United States Postal Service® (USPS)® 2017 promotion and incentives program is the Emerging and Advanced Technology Promotion, which runs from March 1 through August 31 of 2017. Registration for this promotion started on January 15, 2017 and runs through August 31, 2017.
This promotion builds upon previous promotions and continues the strategy of encouraging mailers to integrate direct mail with advances in technology. Examples include Near Field Communication (NFC) technology, Video in Print (ViP), Bluetooth Low Energy (BLE)/Beacon technology, enhanced “augmented” reality, virtual reality and Digital to Direct Mail. The goal of these technologies is to allow the recipient to engage in an interactive experience using the mailpiece and mobile devices.
Read more: http://www.windowbook.com/Learning/Postal-Concierge-E-tips