Color Print in First-Class Mail Transactions Promotion

Yet another USPS® incentive promotion is rapidly approaching – Color Print in First-Class Mail Transactions. This promotion starts running at the same time as the Emerging Technology Promotion that we told you about last month – August 1, 2014. However, unlike the Emerging Technology Promotion, which ends on September 30, 2014, the Color Print promotion runs all the way to December 31, 2014.

Color Print in First-Class Mail Transactions Promotion
The goal of this promotion is to encourage producers of bills and statements to produce and mail statements that create a greater connection and response from customers by using color messaging, to increase the value of First-Class Mail®, and to encourage mailers to invest in color print technology. This promotion is offered to First-Class™ mailers who use dynamic/variable color print for marketing and consumer messages on their bills and statements.

The incentive is a 2% up front postage discount, which is calculated in PostalOne!® and applied to the postage statement at the time of mailing.

The registration period for this promotion started June 15, 2014 and runs through December 31, 2014. As a reminder, the promotion period runs from August 1, 2014 through December 31, 2014.

Eligibility
Eligible mail pieces must include a full color consumer or marketing message such as on “onsert” or “onstatement” to qualify, which is printed in-stream on a physical piece of paper within the content of the letter or statements. The onsert or onstatetement must include a graphic to text in full color using a dynamic variable print process and must be on a transactional mail piece which is required to be mailed as First-Class Mail.

  • Mailpieces must be part of a Intelligent Mail® Full-Service mailing.
  • Mailings must be submitted via eDoc using Mail.dat®, Mail.XML™ or the Postal Wizard. The eDoc must identify the mail owner and mail preparer in the By/For fields using the CRID.
  • All pieces covered by a postage statement claiming the discount must meet all eligibility requirements.
  • Mail must be tendered for acceptance during the promotion period of August 1, 2014 through December 31, 2014.
  • Postage payment for the eligible mailings must be paid using Permit Imprint or Pre-canceled Stamp permit. Some Meter Permit mailings may qualify.

More detailed program requirements are available online, as well as a Mail Owner enrollment guide and a Mail Service Provider enrollment guide.

Additional information
More detailed information regarding these upcoming promotions can be obtained at the USPS RIBBS® web site, or questions may be directed via email to FCMColorPromotion@usps.gov.

Window Book is here to help
Window Book’s industry-leading post-presort solution, DAT-MAIL™ can help you take advantage of these USPS incentive promotions. To schedule a free Mail Optimization Analysis, visit www.windowbook.com/MOA.

Color Print in First-Class Mail Transactions Promotion and Emerging Technology Promotion

2014 USPS Mailing Promotions Registration Starts June 15

Mailers and mail service providers can register via the Business Customer Gateway (https://gateway.usps.com).  Please note that participants are required to register for each promotion separately.

The Color Print in First-Class Mail Transactions promotion provides an upfront 2% postage discount to mailers who use dynamic/variable color print for marketing and consumer messages on their bills and statements to create a greater connection and response from consumers.

The goal of this promotion is to grow the value of First-Class Mail and encourage mailers to invest in color print technology.

The Emerging Technology promotion provides an upfront 2% discount to mailers who include “enhanced” augmented reality or Near Field Communication on or in their mailpieces.

The goal of this promotion is to encourage mailers to adopt and invest in new technologies that can be integrated into their mailing campaigns

Questions? Contact FCMColorPromotion@usps.gov or EmergingTechPromo@usps.gov

Emerging Technology Promotion

Registration for the upcoming USPS® Emerging Technology Promotion begins on June 15, 2014. The promotion period starts August 1, 2014 and runs through September 30, 2014. The goal of this promotion is to encourage mailers to integrate direct mail with mobile technology. This promotion highlights the use of Near Field Technology (NFC), which is a form of communication between devices such as smartphones, tablets, or items embedded with NFC chips, tags or similar technology. Read more.