Did you know that you can utilize the prime “real estate” on your mailpieces (where the postal indicia resides) to market your products and services? The United States Postal Service® (USPS®) introduced in 2012 a new service offering called Picture Permit Imprint Indicia. This service allows mailers to place business-themed images, such as logos, trademarked brands, photos or other images into the permit imprint (indicia) area. This is a great opportunity to better utilize this precious space on your mailpieces to help bring additional attention to your brand. The initial service offering was so popular that this service remains in place today.
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