2017 Direct Mail Starter Promotion

One of the new offerings in the United States Postal Service®(USPS®) 2017 promotion and incentives program is starting next week: the Direct Mail Starter Promotion. This promotion is new for 2017, and runs from May 1 through July 31 of 2017. Registration for this promotion started on March 15, 2017 and runs through July 31, 2017. This promotion is offered to first time promotion mailers, i.e. mailers who have not participated in any past promotions. The promotion is designed to promote offers and events that incorporate the use of print-mobile technology, such as a QR barcode, on up to 10,000 mailpieces during the length of the promotion. The 10,000 mailpiece limit will be verified at the Customer Registration ID (CRID) level. Eligible mailings will receive an upfront 5% postage discount. In addition, the option to use an automated mail tracking system that uses barcode scanning technology to track mailings is included in this promotion.

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Informed Visibility®

The United States Postal Service® (USPS®) is introducing Informed Visibility (IV®), to provide the mailing industry with more powerful insight into the USPS mailstream. This new program is designed to provide a one-stop shop for mail tracking data, consolidated into one system, as opposed to tracking the data via IMb Tracing® and PostalOne!®. The key to the success of this new program is the near real-time expanded visibility into mailings as the mail moves through the mailstream, that is much more powerful than the tracking data that exists today which can sometimes be delayed. Another benefit is a user-friendly data provisioning and data delegation, so it is much easier for mailers to specify what data they want, when they want it, and who receives the data. The result is increased value of the mail, enabling mailers to better plan mailing campaigns and resources.

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USPS Promotion Programs for 2017

The United States Postal Service® (USPS®) is offering six promotional programs in 2017, aimed at increasing mail volumes by offering incentives to mailers. Starting with the first Mobile Barcode incentive back in 2011, the USPS continues to put incentive programs in place for mailers to take advantage of postage discounts or rebates for submitting mailings that meet the promotion requirements. There are six promotions offered for the calendar year 2017.

1. Earned Value Promotion
2. Tactile, Sensory and Interactive Engagement Promotion
3. Emerging and Advanced Technology Promotion
4. Direct Mail Starter Promotion
5. Personalized Color Transpromo Promotion
6. Mobile Shopping Promotion

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Managing Barcode Uniqueness on Trays, Sacks, and Pallets

As mailers prepare for the USPS® postage assessments that begin in November, one of the areas that mailers may struggle with is the uniqueness of the Intelligent Mail® barcodes on the tags for trays, sacks and pallets. Managing the uniqueness for these barcodes can be a challenge, particularly if you have a number of different mail processing workflows. The key is to remember that the barcodes must maintain uniqueness for a period of at least 45 days after the mailing date, and that each and every method you use for generating these barcodes needs to be included in your uniqueness management process.

Read more: http://www.windowbook.com/Learning/Postal-Concierge-E-tips