Mail Drives Mobile Commerce Promotion

Yet another USPS® incentive promotion is rapidly approaching – Mail Drives Mobile Commerce Promotion. This promotion starts running on November 1, 2014 through the end of the year (December 31, 2014), but the registration for this promotion started on September 15, 2014.

Mail Drives Mobile Commerce Promotion
The goal of this promotion is to promote use of mobile technology in direct mail to create a convenient method for consumers to do their shopping. This promotion is offered to Standard Mail™ (including non-profit) Letters and Flats mailings that use mobile barcode technology on the mailpieces which, when scanned by a mobile device, leads to a mobile optimized web site.

The incentive is a 2% up front postage discount, which is calculated in PostalOne!® and applied to the postage statement at the time of mailing. Mailers may also be eligible for an additional one percent rebate on the postage of their qualifying mailings if a portion of their orders are fulfilled via Priority Mail® between November 3, 2104 and January 15, 2015. Mailers who wish to participate in the Priority Mail rebate must complete a separate claim form that is due no later than February 15, 2015.

The registration period for this promotion started September 15, 2014 and runs through December 31, 2014. As a reminder, the promotion period runs from November 1, 2014 through December 31, 2014.

Eligibility
Eligible mail pieces must include a mobile barcode or other equivalent print/mobile technology that when scanned by a mobile device, leads to a mobile optimized web site. The destination web pages must reside on a web site platform that contains or is deeply integrated with a checkout functionality that allows the customer to complete the purchase of the product referenced in the mailpiece through a complete mobile optimized experience.

• Mailpieces must contain an Intelligent Mail® Full-Service barcode.
• Directional copy must be included near the mobile barcode on the mailpiece providing guidance to the consumer to scan the barcode or image and information about the landing page.
• For purposes of this promotion, a product is defined as a tangible and physical item that needs to be distributed or manufactured and can be shipped via a mailing or shipping product offered by the USPS (delivery by the USPS is not required).
• Mailings must be submitted via eDoc using Mail.dat®, Mail.XML™ or the Postal Wizard. The eDoc must identify the mail owner and mail preparer in the By/For fields using the CRID, MID, or Permit number.
• All pieces covered by a postage statement claiming the discount must meet all eligibility requirements.
• Mail must be tendered for acceptance during the promotion period of November 1, 2014 through December 31, 2014.
• Postage payment for the eligible mailings must be paid using Permit Imprint or Pre-canceled Stamp permit. Some Meter Permit mailings may qualify.

More detailed program requirements are available online, as well as a Mail Owner enrollment guide and a Mail Service Provider enrollment guide.

Additional information
More detailed information regarding these upcoming promotions can be obtained at the USPS RIBBS® web site, or questions may be directed via email to MailDrivesMobile@usps.gov.

Window Book is here to help
Window Book’s industry-leading post-presort solution, DAT-MAIL™, can help you take advantage of these USPS incentive promotions. To schedule a free Mail Optimization Analysis, visit www.windowbook.com/MOA.

Color Print in First-Class Mail Transactions Promotion

Yet another USPS® incentive promotion is rapidly approaching – Color Print in First-Class Mail Transactions. This promotion starts running at the same time as the Emerging Technology Promotion that we told you about last month – August 1, 2014. However, unlike the Emerging Technology Promotion, which ends on September 30, 2014, the Color Print promotion runs all the way to December 31, 2014.

Color Print in First-Class Mail Transactions Promotion
The goal of this promotion is to encourage producers of bills and statements to produce and mail statements that create a greater connection and response from customers by using color messaging, to increase the value of First-Class Mail®, and to encourage mailers to invest in color print technology. This promotion is offered to First-Class™ mailers who use dynamic/variable color print for marketing and consumer messages on their bills and statements.

The incentive is a 2% up front postage discount, which is calculated in PostalOne!® and applied to the postage statement at the time of mailing.

The registration period for this promotion started June 15, 2014 and runs through December 31, 2014. As a reminder, the promotion period runs from August 1, 2014 through December 31, 2014.

Eligibility
Eligible mail pieces must include a full color consumer or marketing message such as on “onsert” or “onstatement” to qualify, which is printed in-stream on a physical piece of paper within the content of the letter or statements. The onsert or onstatetement must include a graphic to text in full color using a dynamic variable print process and must be on a transactional mail piece which is required to be mailed as First-Class Mail.

  • Mailpieces must be part of a Intelligent Mail® Full-Service mailing.
  • Mailings must be submitted via eDoc using Mail.dat®, Mail.XML™ or the Postal Wizard. The eDoc must identify the mail owner and mail preparer in the By/For fields using the CRID.
  • All pieces covered by a postage statement claiming the discount must meet all eligibility requirements.
  • Mail must be tendered for acceptance during the promotion period of August 1, 2014 through December 31, 2014.
  • Postage payment for the eligible mailings must be paid using Permit Imprint or Pre-canceled Stamp permit. Some Meter Permit mailings may qualify.

More detailed program requirements are available online, as well as a Mail Owner enrollment guide and a Mail Service Provider enrollment guide.

Additional information
More detailed information regarding these upcoming promotions can be obtained at the USPS RIBBS® web site, or questions may be directed via email to FCMColorPromotion@usps.gov.

Window Book is here to help
Window Book’s industry-leading post-presort solution, DAT-MAIL™ can help you take advantage of these USPS incentive promotions. To schedule a free Mail Optimization Analysis, visit www.windowbook.com/MOA.

Emerging Technology Promotion

Registration for the upcoming USPS® Emerging Technology Promotion begins on June 15, 2014. The promotion period starts August 1, 2014 and runs through September 30, 2014. The goal of this promotion is to encourage mailers to integrate direct mail with mobile technology. This promotion highlights the use of Near Field Technology (NFC), which is a form of communication between devices such as smartphones, tablets, or items embedded with NFC chips, tags or similar technology. Read more.

Intelligent Mail Education

The Postal Service encourages mailers to migrate to the use of Full-Service Intelligent Mail® when mailing First-Class Mail® postcards, letters, and flats, Standard Mail® letters and flats, Periodicals letters and flats and Bound Printed Matter flats.

Full-Service Webinar Series
A series of webinars are scheduled to assist mailers in transitioning to Full-Service Intelligent Mail. The webinars are designed to walk you through the process and help you get the most out of using Full-Service. Mailers are encouraged to attend all four session in the series.

  • Getting Started with Full-Service
  • Full-Service MIDS and CRIDS
  • The Business Customer Gateway
  • Full-Service Feedback

Visit RIBBS for more information.

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Full-Service Frequently Asked Questions and Answers

Q:  Will I need to mail Full-Service after January 26th 2014, and Basic be available after that Date?

A:  At this time Full-Service has not been mandated after January 26, 2014. Automation Prices will continue to be available as well as Basic Full-Service. “The Executive Leadership Team of the Postal Service is evaluating the PRC decision.” “The Postal Service expects to have more information distributed shortly.”   Read More.

Via USPS RIBBS

New Intelligent Mail Package Barcode (IMpb) Requirement Effective January 26, 2014

The Postal Service is revising Mailing Standards of the United States Postal Service, Domestic Mail Manual (DMM®) to require the use of Intelligent Mail® package barcodes (IMpb) on all commercial parcels, and to require the transmission of supporting electronic documentation including piece-level address or ZIP+4® Code information. Included in these new requirements is a per-piece price adjustment for mailpieces not complying with the IMpb standards.

The Postal Service is also adding DMM reference to a future requirement to use a complete destination delivery address or an 11-digit delivery point validated ZIP CodeTM in the mailer’s electronic documentation.

Read more:  Federal Register (Vol. 78, No. 243).

Visit USPS RIBBS website for information on Shipping Services File (SSP Version 1.6).

January 2014 Price Change and PostalOne! Release Webinars

Webinars will be held on January 8, 10 and 15th which will cover Price Changes and changes to the PostalOne! system that will be implemented January 26, 2014. Topics will include the new requirements for Intelligent Mail parcel barcodes, the new Metered price and Flat Sequencing System mail preparation.

Read more

Via USPS RIBBS

Promotions & Incentive Programs for First-Class™ & Standard Mail®

Registration for promotions and incentives can be made through http://gateway.usps.com. Once logged into the Business Customer Gateway, select “Incentive Programs”. From this link, programs open to registration will display. Each incentive or promotion requires separate registration.

Via USPS

New Mailing Standards for Domestic Mailing Services Products

December 18, 2013

New Mailing Standards for Domestic Mailing Services Products

Today the final rule New Mailing Standards for Domestic Mailing Services Products Federal Register Notice for the January 2014 price change was published. It is on the Federal Register site and on Postal Explorer® pe.usps.com under the Federal Register Notices link on the left-hand side.

This final rule contains revisions to the Domestic Mail Manual (DMM®) to accompany the price adjustments filed with the PRC on September 26, including new pricing eligibility for retail and commercial nonpresorted First-Class Mail® letters, several mail classification changes, and some condensing of current standards for Periodicals publications.

The effective date is January 26, 2014.

The Domestic Mail Manual (DMM®) and DMM Advisories are available on Postal Explorer® (pe.usps.com)

Via USPS DMM Advisory