Mail Drives Mobile Commerce Promotion

Yet another USPS® incentive promotion is rapidly approaching – Mail Drives Mobile Commerce Promotion. This promotion starts running on November 1, 2014 through the end of the year (December 31, 2014), but the registration for this promotion started on September 15, 2014.

Mail Drives Mobile Commerce Promotion
The goal of this promotion is to promote use of mobile technology in direct mail to create a convenient method for consumers to do their shopping. This promotion is offered to Standard Mail™ (including non-profit) Letters and Flats mailings that use mobile barcode technology on the mailpieces which, when scanned by a mobile device, leads to a mobile optimized web site.

The incentive is a 2% up front postage discount, which is calculated in PostalOne!® and applied to the postage statement at the time of mailing. Mailers may also be eligible for an additional one percent rebate on the postage of their qualifying mailings if a portion of their orders are fulfilled via Priority Mail® between November 3, 2104 and January 15, 2015. Mailers who wish to participate in the Priority Mail rebate must complete a separate claim form that is due no later than February 15, 2015.

The registration period for this promotion started September 15, 2014 and runs through December 31, 2014. As a reminder, the promotion period runs from November 1, 2014 through December 31, 2014.

Eligibility
Eligible mail pieces must include a mobile barcode or other equivalent print/mobile technology that when scanned by a mobile device, leads to a mobile optimized web site. The destination web pages must reside on a web site platform that contains or is deeply integrated with a checkout functionality that allows the customer to complete the purchase of the product referenced in the mailpiece through a complete mobile optimized experience.

• Mailpieces must contain an Intelligent Mail® Full-Service barcode.
• Directional copy must be included near the mobile barcode on the mailpiece providing guidance to the consumer to scan the barcode or image and information about the landing page.
• For purposes of this promotion, a product is defined as a tangible and physical item that needs to be distributed or manufactured and can be shipped via a mailing or shipping product offered by the USPS (delivery by the USPS is not required).
• Mailings must be submitted via eDoc using Mail.dat®, Mail.XML™ or the Postal Wizard. The eDoc must identify the mail owner and mail preparer in the By/For fields using the CRID, MID, or Permit number.
• All pieces covered by a postage statement claiming the discount must meet all eligibility requirements.
• Mail must be tendered for acceptance during the promotion period of November 1, 2014 through December 31, 2014.
• Postage payment for the eligible mailings must be paid using Permit Imprint or Pre-canceled Stamp permit. Some Meter Permit mailings may qualify.

More detailed program requirements are available online, as well as a Mail Owner enrollment guide and a Mail Service Provider enrollment guide.

Additional information
More detailed information regarding these upcoming promotions can be obtained at the USPS RIBBS® web site, or questions may be directed via email to MailDrivesMobile@usps.gov.

Window Book is here to help
Window Book’s industry-leading post-presort solution, DAT-MAIL™, can help you take advantage of these USPS incentive promotions. To schedule a free Mail Optimization Analysis, visit www.windowbook.com/MOA.

Are you aware of the USPS 2014 Mailing Promotions and Incentives?

The United States Postal Service® (USPS®) has proposed eight promotion/incentive programs for 2014, with the intent of increasing the value of transactional and direct mail. Some of the promotions include features that encourage businesses to use USPS shipping products. As further indication that the USPS will still be moving forward with Full-Service, you will see many of these incentives require some measure of the Full-Service components… don’t delay adopting Full-Service.  Read more.