Preparing for Move Update Changes

As we mentioned earlier, the United States Postal Service® (USPS®) is implementing Move Update price and classification changes, effective in March 2018. The Move Update postage assessment for non-compliance will increase from $0.07 to $0.08 per piece, but the Move Update verification method will also be changing. What exactly does this mean for your mailing operation?

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Mail Anywhere 101

The USPS® offers the Mail Anywhere program as an added benefit for Full-Service® customers, allowing them to use a single permit to present Full-Service or mixed Full-Service mailings at any Business Mail Acceptance site. Not only does this greatly simplify permit management, but it also saves permit application and renewal fees for customers who mail at numerous locations. We continue to receive a lot of questions regarding participation and mail preparation under this program, so thought it appropriate to provide a Mail Anywhere primer as this week’s e-Tip.

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Following the PostalOne! Contingency Plan

Ack! The dreaded message comes in: PostalOne! is down! Do the people in your mailing operation know what to do? It has been a while since there has been an extended PostalOne! outage like there was earlier this week. As such, it is likely that this recent PostalOne! outage caught you off-guard. Were you wondering how you were going to process your mailings and not lose Full-Service discounts? Did you struggle trying to figure out how to properly process your mailings without being able to upload files to PostalOne!? If so, you are not alone.

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2017 Mobile Shopping Promotion

The United States Postal Service® (USPS®) 2017 promotion and incentives program is offering another promotion, this one running from August 1 through December 31, 2017. The Mobile Shopping Promotion is designed to encourage mailers to integrate mobile technology with direct mail to create a convenient method for consumers to do their shopping. Eligible mailings will receive an upfront 2% postage discount. Register now!

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2017 Personalized Color Transpromo Promotion

The United States Postal Service® (USPS®) 2017 promotion and incentives program is offering a new promotion from July 1 through December 31, 2017. The Personalized Color Transpromo Promotion is designed to incorporate marketing messages highlighted by using color, dynamic variable print and personalization. Mailers who have not participated in the Personalized Color Transpromo Promotion in prior years will only need to satisfy the dynamic color printing requirement; whereas mailers who have participated in this promotion previously will be required to incorporate both dynamically printed color and personalized messaging in the mailpieces. Eligible mailings will receive an upfront 2% postage discount. Register now!

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New IMpb Compliance Assessments coming in July

The United States Postal Service® (USPS®) is implementing new Intelligent Mail® Package Barcode (IMpb) compliance assessments starting in July 2017. If you recall, back in January 2015 the USPS implemented a non-compliance fee of $.20 per package for package mailings not meeting the requirements for Intelligent Mail, such as having the IMpb on the packages. Starting in July– just a few months away! – those assessments will be extended to include the quality of those required elements.

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Participating in USPS Promotions

As we have mentioned earlier, the USPS is offering six promotion programs for calendar year 2017; these promotions offer postage discounts for eligible mailings. Virtually all of the USPS Promotions and Incentives programs require that mailings be submitted electronically into PostalOne!. This requirement (along with other requirements) means that we often get questions from mailers regarding what specific data needs to be in the Mail.dat® files to claim the incentives, or, how to troubleshoot issues when submitting these files to PostalOne.

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2017 Direct Mail Starter Promotion

One of the new offerings in the United States Postal Service®(USPS®) 2017 promotion and incentives program is starting next week: the Direct Mail Starter Promotion. This promotion is new for 2017, and runs from May 1 through July 31 of 2017. Registration for this promotion started on March 15, 2017 and runs through July 31, 2017. This promotion is offered to first time promotion mailers, i.e. mailers who have not participated in any past promotions. The promotion is designed to promote offers and events that incorporate the use of print-mobile technology, such as a QR barcode, on up to 10,000 mailpieces during the length of the promotion. The 10,000 mailpiece limit will be verified at the Customer Registration ID (CRID) level. Eligible mailings will receive an upfront 5% postage discount. In addition, the option to use an automated mail tracking system that uses barcode scanning technology to track mailings is included in this promotion.

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Assessments for eInduction Program to begin in May

The United States Postal Service (USPS) announced at the recent Mailers Technical Advisory Committee (MTAC) meetings that assessments for errors above published thresholds for eInduction mailings will begin in May 2017. The assessments will be based on April 2017 mailing data, and the invoice reports will be issued on May 11, 2017. The assessment process will mirror the process currently in place for the Full-Service® assessments.

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Picture Permit Imprint Indicia

Did you know that you can utilize the prime “real estate” on your mailpieces (where the postal indicia resides) to market your products and services? The United States Postal Service® (USPS®) introduced in 2012 a new service offering called Picture Permit Imprint Indicia. This service allows mailers to place business-themed images, such as logos, trademarked brands, photos or other images into the permit imprint (indicia) area. This is a great opportunity to better utilize this precious space on your mailpieces to help bring additional attention to your brand. The initial service offering was so popular that this service remains in place today.

Read more: http://www.windowbook.com/Learning/Postal-Concierge-E-tips