PRC Approved – The USPS Holiday Mobile Shopping Promotion

On August 7, 2012, the Postal Regulatory Commission (PRC) approved the USPS™ 2012 Holiday Mobile Shopping Promotion, which is scheduled to run from November 7 to November 21, 2012, with registration beginning September 15. The holiday promotion is designed to spur mobile purchasing by putting mobile-optimized promotional offers, coupons and catalogs into customers’ hands in time for “Black Friday/Cyber Monday” shopping sprees.

 The Holiday Mobile Shopping Promotion will provide business mailers with an upfront 2 percent postage discount on Standard Mail® and First-Class Mail® letters, flats and cards (presort and automation) that include a mobile barcode or print/mobile technology that can be read or scanned by a mobile device. The technology must lead the recipient to a mobile-optimized shopping website that allows him or her to purchase an advertised product on the mobile device (the sale of services does not qualify).

 Mailers may also qualify for an additional 1 percent rebate on the postage of their qualifying mailings if a portion of their orders are fulfilled via Priority Mail® between November 9 and December 31, 2012. 

 The Holiday Mobile Shopping Promotion Program Requirements describe the rules in further detail and can be downloaded from RIBBS at: https://ribbs.usps.gov/index.cfm?page=mobilebarcode.

 Contact mobilebarcode@usps.gov with any further questions about this program.

 

Just Announced: USPS 2012 Holiday Mobile Shopping Promotion

On Wednesday June 27, 2012, the Postal Service sent a notice to the PRC requesting approval for a “Holiday Mobile Shopping Promotion” that they proposed to run from November 7, 2012 through November 21, 2012. The promotion will be available for First-Class and Standard Mail letters, flats, and cards (presort and automation) that include a mobile barcode – or other print/mobile technology – on or inside the mailpiece. The incentive is a two percent (2%) up-front discount on mail containing the mobile barcodes. Additionally, mailers may qualify for an extra one percent (1%) rebate if a portion of the orders stemming from the promotional mail pieces are fulfilled using Priority Mail between November 9, 2012 and December 31, 2012.

As with the upcoming Mobile Commerce and Personalization Promotion incentive, to be eligible for the 2% mobile barcode discount, customers must register on the USPS Business Customer Gateway at gateway.usps.com, and specify which permits and CRIDs will participate in the promotion. Mailers also need to identify a Mailing Payment Account to which the USPS may credit the one percent rebate – if they do what’s necessary to be eligible for that. Registration is planned to open around September 15, 2012 and must be completed at least 2 hours prior to the first mailing date. Other requirements include:

  • Eligible mailings must submit eDoc. Mailings that are prepared by an entity other than the mail owner must indicate the identity of the owner in the eDoc. The eDoc must also identify the mail owner and mail preparer in the “By/For” fields for all mailings, either by Customer Registration ID (CRID), Mailer ID (MID) or other account type that is assigned by USPS.
  • Mailings of automation letters or flats must have Intelligent Mailbarcodes. Mailpieces with POSTNET barcodes will not be eligible for the price reduction.
  • The promotion discount does not apply to single-piece First-Class Mail pieces including residual single-piece First-Class Mail pieces on a postage statement for Presorted and automation mailings.
  • Mailers must provide the USPS acceptance unit with an unaddressed sample of the mailpiece that contains a mobile barcode. Mailers must retain a sample of each mailpiece claiming a discount until January 15, 2013.
  • Participants must agree to participate in a survey conducted during or after the promotional period.
  • Commingled, co-mailed and combined mailings are allowed, but a separate postage statement is required for mailpieces with Mobile Barcodes.

Mailers participating in the promotion may receive an additional 1% rebate on the pre-discount postage for their qualifying mailings, if they send a certain number of Priority Mail packages with a unique trackable barcode (delivery confirmation barcode or Intelligent Mail Package barcode) between November 9, 2012 and December 31, 2012. In order to claim the rebate, mailers need to demonstrate that during the fulfillment period, the number of Priority Mail packages delivered to customers exceeded .05 percent of the total number of qualifying mailpieces sent during the promotion period.

More detailed information and requirements for the Holiday Mobile Commerce Promotion will be published in future Federal Register notices and Postal Bulletins. You may also access the USPS RIBBS web site dedicated to promotions and incentive programs.

MSP Registration Now Open for Mobile Commerce Promo

This summer’s USPS Mobile Commerce and Personalization Promotion provides business mailers with an upfront 2% postage discount on qualifying First-Class and Standard Mail letters, flats, and cards with a 2-dimensional barcode that can be read or scanned with a mobile device. The mobile barcode must direct the recipient to either a mobile-optimized purchasing site or a mobile- optimized and personalized web page/URL (PURL) that is tailored to an individual. For program information, go to https://www.usps.com/mobile-barcode.htm.

Registration began May 1 for mailers and started June 10 for mail service providers (MSPs). If you are an MSP and registered prior to June 10, but wish to use the eDoc enrollment feature, you will need to log on to the Business Customer Gateway (BCG)/Incentive Programs before the promotion start date of July 1, 2012 to identify yourself as a Mail Service Provider. If you are an MSP and will submit your own mailings (in addition to mailings for other customers) you must also select the MSP designation after June 10.

The promotion runs July 1 through August 31, 2012. Registration will remain open through August 30 and must be completed in advance of mailing.

An MSP Incentive Programs Guide is available for download on RIBBS using the following link: https://ribbs.usps.gov/mobilebarcode/documents/tech_guides/MSPIncentiveProgramsEnrollmentGuideV2.pdf

USPS Publishes Final Mobile Barcode Promotion Info

The Postal Service made final clarifications on non-profit eligibility, commingled mail procedures and the usage of Postal Wizard for their Summer 2011 Mobile Barcode Promotion.

Access all the latest and final information here: https://ribbs.usps.gov/index.cfm?page=mobilebarcode

Wallace Vingelis

Vice President, Business Development & Marketing

Window Book, Inc.                

Phone:  (617) 395-4569

email:    wvingelis@windowbook.com

USPS Clarifies Commingling for Mobile Barcode Promotion

One of the hottest topics related to the USPS Mobile Barcode Promotion is the issue of whether commingled, combined and co-mail mailings can participate and take advantage of the 3% discount during July and August.  Yesterday afternoon the USPS met with representatives from the mailing industry and worked out the details on this issue.  Here is the updated information taken directly from page 2 of the latest USPS FAQs document:

10. If my mail is commingled, combined or part of a co-mailing can I participate?

A: The scope of this promotion includes only mobile barcode mailings supported by a single postage statement. First-Class Mail and Standard commingled, combined and co-mail mailings (including MLOCR mailings) may only qualify for the Mobile Barcode promotion if all of the pieces commingled in the mailing have mobile barcodes or if the mailings include multiple clients (or versions) , but have separate postage statements generated by client (or version) that contain mobile barcode. Commingled, combined and co-mail mailings which do not separate mobile barcode mailings in separate postage statements from non-mobile barcode mailings, are not eligible for the discount.

Individually presented and accepted mailings that are later copalletized are eligible for the Mobile Barcode Promotion. This includes Standard Mail copalletized trays when the mailings are individually presented for acceptance and then copalletized.

For all the details on the USPS Mobile Barcode Promotion, and to download the latest copy of the FAQs, visit: https://ribbs.usps.gov/index.cfm?page=mobilebarcode.

Wallace Vingelis

Vice President, Business Development & Marketing

Window Book, Inc.                

Phone:  (617) 395-4569

email:    wvingelis@windowbook.com

URL:       www.windowbook.com

USPS to Extend Mobile Barcode Discount Promotion to Non-Profit Mailers

Although the Postal Service has not formally announced this yet, the FAQs document about the Mobile Barcode Promotion has been updated to reflect that non-profit mail will be eligible to take advantage of the 3% mobile barcode discount as long as all other requirements of the program are met.  This information was also confirmed by several employees of the USPS on an MTAC User Group 1 teleconference this morning.  They also let everyone on the call know that formal announcement of this is expected sometime next week.

The below Q&A is copied directly from page 3 of the most recent FAQs document:

14.  Is non-profit mail eligible for the promotion?

A.  Yes, non-profit mail is eligible for this promotion discount, as long as all other program requirements are met.

To get all the details about the Mobile Barcode Promotion and download a copy of the most recent FAQs document, visit:  https://ribbs.usps.gov/index.cfm?page=mobilebarcode

Also discussed on the MTAC call this morning was that there will be a call this afternoon between the USPS and members of MTAC to discuss and clarify issues concerning commingled mailings and their participation in this program.

Wallace Vingelis

Vice President, Business Development & Marketing

Window Book, Inc.

Phone:  (617) 395-4569

email:    wvingelis@windowbook.com

URL:       www.windowbook.com