2017 Mobile Shopping Promotion

The United States Postal Service® (USPS®) 2017 promotion and incentives program is offering another promotion, this one running from August 1 through December 31, 2017. The Mobile Shopping Promotion is designed to encourage mailers to integrate mobile technology with direct mail to create a convenient method for consumers to do their shopping. Eligible mailings will receive an upfront 2% postage discount. Register now!

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2017 Direct Mail Starter Promotion

One of the new offerings in the United States Postal Service®(USPS®) 2017 promotion and incentives program is starting next week: the Direct Mail Starter Promotion. This promotion is new for 2017, and runs from May 1 through July 31 of 2017. Registration for this promotion started on March 15, 2017 and runs through July 31, 2017. This promotion is offered to first time promotion mailers, i.e. mailers who have not participated in any past promotions. The promotion is designed to promote offers and events that incorporate the use of print-mobile technology, such as a QR barcode, on up to 10,000 mailpieces during the length of the promotion. The 10,000 mailpiece limit will be verified at the Customer Registration ID (CRID) level. Eligible mailings will receive an upfront 5% postage discount. In addition, the option to use an automated mail tracking system that uses barcode scanning technology to track mailings is included in this promotion.

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Processing shortage or spoilage in eDoc

A frequent question we receive from mailers regards how to properly report spoilage or shortage when submitting files to PostalOne!® There are a multitude of reasons why mailers need to report spoilage or shortage: perhaps some of the mailpieces get damaged during processing, or you may run out of some of the mailpiece components before the job is finished. We’ve all heard the saying “stuff happens” (paraphrased here of course!). Mailpiece production and mailing processes are essentially manufacturing processes, and regardless of the quality assurance procedures you have in place, it is almost inevitable that some pieces need to get removed from the mailing. Whatever term you use to call these pieces…pulls, deletes, mutes, rejects, spoils, shorts…these are pieces that get pulled from your mailings for any number of reasons. Mailers likely already have procedures in place to handle this from a manufacturing perspective, but what about making the adjustments to report these types of spoilages or shortages in your eDoc submissions to PostalOne!?

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Picture Permit Imprint Indicia

Did you know that you can utilize the prime “real estate” on your mailpieces (where the postal indicia resides) to market your products and services? The United States Postal Service® (USPS®) introduced in 2012 a new service offering called Picture Permit Imprint Indicia. This service allows mailers to place business-themed images, such as logos, trademarked brands, photos or other images into the permit imprint (indicia) area. This is a great opportunity to better utilize this precious space on your mailpieces to help bring additional attention to your brand. The initial service offering was so popular that this service remains in place today.

Read more: http://www.windowbook.com/Learning/Postal-Concierge-E-tips

2017 Tactile, Sensory & Interactive Promotion

The second offering in the United States Postal Service® (USPS®) 2017 promotion and incentives program is the Tactile, Sensory & Interactive (TSI) Promotion, which runs from February 1 through July 31 of 2017. Registration for this promotion started on December 15, 2016 and runs through June 30, 2017. This promotion leverages some of the latest technological advances within the print industry that encourages sensory engagement with a mailpiece. Features such as special visual effects, sound, scent, texture/tactile treatments, pop-ups, infinite folds, and even taste may be used to enhance how consumers interact and engage with mail.  

Read more: http://www.windowbook.com/Learning/Postal-Concierge-E-tips

Changes to Labeling Lists in 2017

You’ve most likely heard terminology such as Labeling Lists, Drop Ship Destination Data, City-State Files, Zone Chart Data, and so forth, but sometimes it’s hard to figure out what all these terms really mean, and why they are important to your mailing operations. The short answer – the USPS® provides mailers “Destination Data Files” which may be downloaded from the USPS web site. There are a number of different files included in this group, all of which are critical to insure that your mail is prepared properly and is labeled and routed to the correct postal facilities for processing and delivery. This data can – and does – change frequently, so it is critical that mailers pay attention to these changes and update their presort and post-presort software with the new data as soon as it becomes available.

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USPS Files for 2017 Price Adjustments

Last week the United States Postal Service® (USPS®) filed a case with the Postal Regulatory Commission (PRC) for a proposed price adjustment for all classes of mail. This price adjustment, if approved by the PRC, will be implemented on January 22, 2017. The USPS earlier this year filed for, and received, PRC approval for six promotions for the 2017 calendar year. These promotions will be implemented starting January 1, 2017 and then continue throughout the calendar year.

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Are YOU Ready For Postage Assessments?

In just one short month from now, we hope you are not of those that receive a hefty invoice from the United States Postal Service (USPS). Why? Because starting in November 2016, the USPS plans to implement assessments (based on October 2016 data) for non-compliance with the requirements for a number of USPS initiatives such as Intelligent Mail Full-Service, eInduction, Seamless Acceptance and more. You need to become familiar NOW with what these assessments involve, how they will work, and what you can do to try to minimize any potential assessments. Do not wait until you get that invoice!

Read more: http://www.windowbook.com/Learning/Postal-Concierge-E-tips

Preparing For Postage Assessments

By now you are likely well aware that starting in November 2016 the United States Postal Service® (USPS®) plans to implement assessments (based on October 2016 data) for non-compliance with the requirements for a number of USPS initiatives such as Intelligent Mail® Full-Service, eInduction, Seamless Acceptance and more. November is not all that far away, so it is a good idea for you to become familiar with what these assessments involve, how they will work, and what you can do to try to minimize any potential assessments.

What mailings are evaluated?

There are four areas of USPS validation that will be impacted by the implementation of these postage assessments:
Intelligent Mail Full-Service

– Move Update
– eInduction
– Seamless Acceptance

Read more: http://www.windowbook.com/Learning/Postal-Concierge-E-tips