The second offering in the United States Postal Service® (USPS®) 2017 promotion and incentives program is the Tactile, Sensory & Interactive (TSI) Promotion, which runs from February 1 through July 31 of 2017. Registration for this promotion started on December 15, 2016 and runs through June 30, 2017. This promotion leverages some of the latest technological advances within the print industry that encourages sensory engagement with a mailpiece. Features such as special visual effects, sound, scent, texture/tactile treatments, pop-ups, infinite folds, and even taste may be used to enhance how consumers interact and engage with mail.
Read more: http://www.windowbook.com/Learning/Postal-Concierge-E-tips