USPS Files With PRC for 2018 Price Adjustments

Last week the United States Postal Service® (USPS®) filed a case with the Postal Regulatory Commission (PRC) for a proposed price adjustment for all classes of mail. This price adjustment, if approved by the PRC, will be implemented on January 21, 2018.

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2017 Personalized Color Transpromo Promotion

The United States Postal Service® (USPS®) 2017 promotion and incentives program is offering a new promotion from July 1 through December 31, 2017. The Personalized Color Transpromo Promotion is designed to incorporate marketing messages highlighted by using color, dynamic variable print and personalization. Mailers who have not participated in the Personalized Color Transpromo Promotion in prior years will only need to satisfy the dynamic color printing requirement; whereas mailers who have participated in this promotion previously will be required to incorporate both dynamically printed color and personalized messaging in the mailpieces. Eligible mailings will receive an upfront 2% postage discount. Register now!

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The Intelligence of Intelligent Mail

Every day we see and experience more advances in technology: our lives are full of electronic gadgets that put all sorts of information at our fingertips. Smart people are taking advantage of this electronic “intelligence” to help them perform daily tasks more quickly and easily and to access data using just a click or scroll. The same is true in the mailing world: there are constant improvements to the way data is shared among partners in the supply chain and with the United States Postal Service (USPS).

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Participating in USPS Promotions

As we have mentioned earlier, the USPS is offering six promotion programs for calendar year 2017; these promotions offer postage discounts for eligible mailings. Virtually all of the USPS Promotions and Incentives programs require that mailings be submitted electronically into PostalOne!. This requirement (along with other requirements) means that we often get questions from mailers regarding what specific data needs to be in the Mail.dat® files to claim the incentives, or, how to troubleshoot issues when submitting these files to PostalOne.

Read more: https://www.windowbook.com/Learning/Postal-Concierge-E-tips

2017 Direct Mail Starter Promotion

One of the new offerings in the United States Postal Service®(USPS®) 2017 promotion and incentives program is starting next week: the Direct Mail Starter Promotion. This promotion is new for 2017, and runs from May 1 through July 31 of 2017. Registration for this promotion started on March 15, 2017 and runs through July 31, 2017. This promotion is offered to first time promotion mailers, i.e. mailers who have not participated in any past promotions. The promotion is designed to promote offers and events that incorporate the use of print-mobile technology, such as a QR barcode, on up to 10,000 mailpieces during the length of the promotion. The 10,000 mailpiece limit will be verified at the Customer Registration ID (CRID) level. Eligible mailings will receive an upfront 5% postage discount. In addition, the option to use an automated mail tracking system that uses barcode scanning technology to track mailings is included in this promotion.

Read more: https://www.windowbook.com/Learning/Postal-Concierge-E-tips

2017 Tactile, Sensory & Interactive Promotion

The second offering in the United States Postal Service® (USPS®) 2017 promotion and incentives program is the Tactile, Sensory & Interactive (TSI) Promotion, which runs from February 1 through July 31 of 2017. Registration for this promotion started on December 15, 2016 and runs through June 30, 2017. This promotion leverages some of the latest technological advances within the print industry that encourages sensory engagement with a mailpiece. Features such as special visual effects, sound, scent, texture/tactile treatments, pop-ups, infinite folds, and even taste may be used to enhance how consumers interact and engage with mail.  

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2017 Earned Value Promotion

The United States Postal Service® (USPS®) 2017 promotion and incentives program begins with the Earned Value Promotion, which runs from January 1 through June 30 of 2017. Registration for this promotion ended on December 31, 2016. The goal of this promotion is to slow the decline of First-Class Mail® volume, and specifically Business Reply Mail (BRM) and Courtesy Reply Mail (CRM). This promotion is offered to participants who use BRM and CRM enclosures. New for 2017 is the addition of Share Mail™ enclosures.  

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USPS Promotion Programs for 2017

The United States Postal Service® (USPS®) is offering six promotional programs in 2017, aimed at increasing mail volumes by offering incentives to mailers. Starting with the first Mobile Barcode incentive back in 2011, the USPS continues to put incentive programs in place for mailers to take advantage of postage discounts or rebates for submitting mailings that meet the promotion requirements. There are six promotions offered for the calendar year 2017.

1. Earned Value Promotion
2. Tactile, Sensory and Interactive Engagement Promotion
3. Emerging and Advanced Technology Promotion
4. Direct Mail Starter Promotion
5. Personalized Color Transpromo Promotion
6. Mobile Shopping Promotion

Read more: http://www.windowbook.com/Learning/Postal-Concierge-E-tips

Preparing for USPS 2017 Promotions

As we told you in earlier e-Tips, the United States Postal Service (USPS) is offering mailing promotions again in 2017. These incentive programs began back in 2011, and due to their success in raising mail volumes, new incentive programs have been added ever since. Virtually all of the USPS® Promotions and Incentives programs require that mailings be submitted electronically into PostalOne!®. We often get questions from mailers regarding what specific data needs to be in the Mail.dat® files to claim the incentives, or, how to troubleshoot issues when submitting these files to PostalOne!, so in preparation for the 2017 promotions, this e-Tip explains how it all works.

Read more: http://www.windowbook.com/Learning/Postal-Concierge-E-tips